Pepita Capulí

principally Pepita Capulí is a conscious brand with incredible products that starts from a clear premise: caring for the environment. We feel super identified with the objectives of this project. Pepita Capulí appeals to human consciousness and the importance of questioning ourselves about our consumption.
For the naming of this brand we look for a name with an Ecuadorian personality, fun and memorable. Its logo is made up of an isotype that forms a capulí with the letters C and P. Its chromatic of earth colors and personalized iconography is simple and direct to communicate the true background of the brand: conscious consumption.
Its packaging is designed to be reusable and recyclable. They have their own line of detergent, softener, disinfectant and dishwasher that is packaged in reusable glass bottles to avoid unnecessary waste of disposable containers.